Sam likes buying clothes but during the discovery call he said he had lots of stuff but nothing to wear. His goal was to learn how to build outfits out of what he has and to figure out what’s missing. We agreed to start with wardrobe edit. And we did build quite a lot of interesting outfits for Sam. We even integrated a “lucky shirt” he kept for years because of emotional attachment, but didn’t wear anymore. Sam was quite happy to realise he could actually wear it now and look modern. Some time later, we met again to shop for missing elements to make Sam’s wardrobe even more unique and functional.