About me and my vision

A woman with blonde hair, tattoos on her arm, wearing a dark dress with a white collar, black tights, and white heels, stands by a window reading a magazine. There is a potted plant and some books on the table nearby.

I see fashion as a form of art — a space for creativity, individuality, and everyday expression. Style isn’t just about clothing; it’s a reflection of who we are, how we feel, and what makes us us. We all have different tastes, personalities, and moods, and I believe our style should celebrate that uniqueness.

I consider myself a minimalist, but what I love most is working with people whose style preferences and personalities differ from my own. It opens up more room for creativity. It challenges me to see beauty through their lens and bring their essence to life through clothing. To me, personal style is an extension of who you are — a tool for self-expression.

I believe being true to yourself is far more powerful and magnetic than simply being trendy. When the outside reflects the inside, everything feels more effortless. I find real joy in creating intentional looks and finding that perfect match between a person and their wardrobe, so they can move through life with ease and confidence.

A woman with long, wavy blonde hair, wearing a white long-sleeve top, is reaching into a white wardrobe to select a black suit jacket from a clothing rack, with various garments hanging around.
A young woman with light brown hair in a ponytail, wearing a dark gray, speckled short-sleeve polo shirt with a white collar, stands with her arms crossed against a plain gray background.

As a person

I believe that less is more. I love to be surrounded by beautiful, meaningful things — especially those with a story behind them. I love Scandinavian design, plants, and absolutely all animals. I care deeply about the planet and find peace in nature, though big city energy is something that inspires me and fuels my creativity.

I originally studied linguistics — I’ve always loved languages, different cultures, and connecting with people from all over. That curiosity still shapes my open-mindedness toward different perspectives. Before beginning my career in fashion, I studied fashion styling and art direction at the Amsterdam Fashion Academy, and personal styling at the University of the Arts London.

Styling language is also a language for me. When I work on editorials, I tell stories through images. And in personal styling, it’s all about translating someone’s personality, preferences, and intentions into clothing, accessories, and style as a whole. I admire how differently beautiful and interesting we all are.